Role of Attitude in making up of Good Character

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The word 'Attitude' comes from the Italian for 'Posture' means it is how you carry yourself, something you hold in your whole being, your entire approach to the world.   

Attitude is a reflection of a character's motivation which expresses itself in a positive or negative manner. Emotional reactions and resulting behavior stems from a character's attitude. The attitudes can change over time, and the adjustment usually occurs with a new understanding or a different environment. Nothing can stop the man with right mental attitude from achieving his goal, nothing on earth can help the man with the wrong mental attitude. Attitude is a little thing that makes a big difference.     

Attitude allows to categorize or group objects as a way of knowing about them. Thus, when a new object is experienced we attempt to categorize it into a group of which we know something about. Of course, there is some risk of error in not looking at the unique aspects or new information about objects but for better or worse, out attitudes have influenced how we feel and react to new examples of these situations.    

Attitude serves four major functions for the individual -

1.  Adjustment function - Directs people towards rewarding objects, away from           unpleasant, undesirable ones. Since the attitudes of consumers depend to a               large degree on their perceptions of what is needed satisfying and what is                 punishing.       

2. Ego Defensive function - Attitudes firmed to protect the ego or self image from        threats help fulfill the ego defensive function. Many outwards expressions of            such attitudes reflect the opposite of what the person perceives him to be.  

3. Value Expressive function - Enables expression of the person's centrally held          values. Marketers should develop an understanding of what values consumers        wish to express about themselves and they should design the promotional                campaigns to allow these self expressions. Those with the greatest potential for        value expressive segmentation are ones with high social visibility.   

4. Knowledge function - Humans need for a structured and orderly world, and            therefore they seek consistency, stability definition and understanding. Out of          this need develops attitudes towards acquiring knowledge. Thus, out of our              need to know come attitudes about what we believe we need or do not need to          understand.  Knowing a person's attitude helps to predict their behavior. 

Attitude makes a habit, habit makes character and character makes a man. Time plays a role in almost every decision and some decisions define your attitude about time. People may hear your words, but they feel your attitude. More balanced you are, more difficult for others to disturb you.

The greatest discovery of all time is that a person can change his future by merely changing his attitude.  


                                            ****************


     





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