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Showing posts from December 12, 2018

Artificial Intelligence in FMCG sales

Artificial Intelligence enables sales people to predict where sales potential is highest and where opportunities emerge in changing market conditions. Artificial Intelligence on sales has an important but specific role as we see in the solutions and actual usage of Artificial Intelligence in sales. A summary of Artificial Intelligence functions are:- 1) Help in predicting/ seeing where sales revenue & closing potential most likely; yet in the end it is        for the Sales Rep. to judge 2) Help in mining & going through all actions integrated in sales & marketing area to find out     interesting prospects and opportunities. 3) Enhance sales productivity by removing administrative & repetitive tasks as tackled before, of     course it is for the sales people to stop hiding behind the "we have too much to do" as well. 4) Help close gap between marketing and sales lead scoring. This is not a benefit of Artificial      intelligence but requirement if one