ranjan

 The advent of Big Data and its application in Political elections campaigns changed the old tendency of gauging the sentiments of electorate.  Its use is to maximise the effectiveness of Machine learning systems of a election campaign. With the use of statistical techniques the system can automatically identify different patterns in Data inserted in the system. First time, Big Data was used in U.S. elections in 2012. The scale of the campaign was huge and involved analysis of every detail of voters including their sentiments, behavioral patterns and everything that could impact their voting preferences. The campaign leveraged data from Social Media, Web TV, Mobile Tele-calling etc. The campaign involved statistician, predictive modelers, software programs. The information aggregated using multiple Data sets were integrated under a common platform, diced, sliced and analysed to the minutest detail. The benefits derived out of this exercise is as under: 1) Data Analytics help