ranjan

While urban demand for consumer products remains sluggish worldwide, rural markets are growing faster than ever in some of the largest emerging economies, where rural residents report being more optimistic about future wage increases than their urban counterparts.  In some countries, rural side has already begun to outstrip demand in the cities.  India, the fastest growing economy in the world and with over 1.25 billion consumers of food and beverages is the fifth largest sector in manufacturing. What's more, rural Indians are trading up. Commodities are giving way to branded products, and more expensive goods are replacing entry-level versions, as consumers gain more disposable income. Their increased purchasing power is largely due to the steady migration of manufacturing jobs to the countryside.   Many corporations are recognizing this enormous opportunity and stepping up efforts to gain a strong foothold in India's rural markets. But they are meeting with mixed results. An