ranjan

Elections in India have been the largest electoral exercise in the world ever since 1952 when first elections were held. Elections are defined in four phases of its process namely - Campaign, Vote, Announcements of results and subsequent formation of Govt. Survey research of election reflects close relationship between media & politics. Debates around study of possible elections results involve political and scientific arguments which sometimes are difficult to disentangle. Some focus on historical depths and some on quantities and qualities of methods adopted by political parties. In 1950, there were virtually no market research organisations in India and the dominance of Congress diminished any incentive to develop political polls. The survey started from 1989-90 polls which started with State level elections and later linked to Pre-poll survey on National level elections. At present, we see a surprisingly dramatic change in the pace and direction of election debates.