ranjan

Setting Sales targets has always been an inexact science, with serious consequences if done poorly. Using AI based advanced analytics might be the answer. Setting the right sale targets for employees is a difficult balancing act, with long term consequences on morale and growth. Setting a target too low, making it easily achievable might cause an employee to not put in the effort. Setting a target too high can be equally problematic, since there is no chance of meeting it. The Salesperson will be discouraged, and just as unlikely to work to their full potential. In fact. organisations, often lose top Sales talent because of target setting that penalizes success. One common misstep is using past performance as a yardstick. If a top performer overshoots annual target say by 20%, the next year's target is set at 120% of the current year. While next year's target for a Rep who just achieves 90% of this year's target remains unchanged. Not surprisingly, Top performer find unf